I Love Sales · By Joe Stone & Chris MayHow B2B teams find their next customer.
Real numbers from the outbound we run. Free, every Thursday, from the co-founders of JumpLead.
One click to leave.
Joe Stone (left) and Chris May.
35+
years of B2B sales between us
£8m+
new business closed across our careers
200+
organisations sold into across our careers
£1m+
generated by Joe at TopScore in 2.5 years
Career figures for Joe and Chris.
What you'll read
No growth hacks. Nothing padded.
01
What's working
The email that booked five meetings in a day. The two deals we won without pitching anyone. What we'd do again.
02
What isn't
The deals we walked away from. The three weeks back on the phone. What we wouldn't repeat.
03
The real numbers
Acceptance rates, meetings booked, replies per hundred sends. From our own outbound and the engines we run for clients, with the context that makes it useful.
Who it's for
Written for the people who own the number.
- Founders and CEOs at UK B2B companies of roughly 10 to 250 people, with a product that already sells and a pipeline that still depends on too few people.
- Heads of Sales, Sales Directors and CROs who need more pipeline without adding headcount, and want to see what actually books meetings in 2026.
- Anyone running outbound who is tired of advice from people who don't.
- Anyone after a growth hack, a template pack they'll never open, or a pitch every Tuesday.
- Enterprise sales teams with a twelve-person SDR floor. The numbers here come from lean teams.
Recent issues
Read a few before you decide.
From Issue 3
Sales is not about winning every day.
Joe Stone · Episode 3: The Lows
Free playbook
The 4-Channel Outbound Playbook
Content, LinkedIn DMs, cold email and cold calling: what each one actually returned, the messages and call sheet we use, and how they fit into one working week.
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From Joe and Chris, every Thursday. Free, one click to leave.